It had been a long time discussion, negotiation and application related to Google and Yahoo Ad Deal since the original approach by Microsoft who tried to buy Yahoo Inc to compete themselves over Google in the Ad IT market.
Personal point of view, we should always keep the market competitive to ensure no monopolize happen in every sector, especially in IT. Previously we have Microsoft and Intel both on antitrust cases, and it had been proven by both giant company in how GOOD they were to control and monopolize the market which always sell you high price with low performance goods or software.
Now the deal is off, and yahoo is still yahoo which will not mess up with google strategy. With that, it keep the market open and competitive which is always healthy to provide more choices for the consumer. Most users are google supporter today, but will you still be their die heart fans when the market is only have google as the only player left, which provide no choice for you to adapt everything they enforce? My answer will be NO, what about you?
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